In January of 2008 market research and analytics firm Yankee Group predicted the U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling that yielded in 2007.
In this study’s corresponding report, The Cowboys Dance On…and On: 2007 Yankee Group offers their take on what predominant factors are driving this growth; increased online audiences, development of new types of advertising, along with the creation of new publisher business models that help sell interactive advertising.
These factors seem almost organic and implied, just as Yankee Group’s senior analyst Daniel Taylor points out; “with internet connectivity nearly ubiquitous, online advertising growth is inevitable.”
The key point that Taylor hits on is that “this growth in online advertising will require publishers to invest extensively in new media and advertising product development.”
Read more about new web media environments, and how marketers are integrating qualitative, engagement, data into marketing strategies in, Chitika | Pulse, issue XII.
By Tessa Rudd, Strategic Partnerships Coordinator – Advertising Media Division
