Chitika’s internet data analysis has been referenced by a major media network for the second time this month! On June 9th, the Boston Herald published an article about Wellesley, Massachusetts having the highest desktop market share in the state. Check out the blog post here.
561,100 people picked up a copy of the June 9th edition of Boston Herald to the sight of the Boston Bruins raising their hockey sticks in elation at their victory against the Vancouver Canucks 4-0 in last nights Game 4. Flipping to page one, readers were greeted by an intriguing article entitled “In Wellesley, Macs Apple of Their Eye, Wealthy Towns Give PCs the Boot”, by Jessica Van Sack, in which Chitika research was the subject.
The study, which focused on the state of Massachusetts, found that the largest percentage of Apple computer ownership was in the the affluent town of Wellesley Hills. Ownership of Apple computers there is an astounding 36%, which is “nearly five times the company’s U.S. market share average of about 7.2 percent.”
Chitika plans to create more studies like this one in the near future. Gabe Donini, a data analyst for the Massachusetts study, says that, “at Chitika, Data Analytics are central to our thinking, and as such, we look forward to uncovering new and compelling trends which not only drive our business, but reveal the interesting ways in which the world is evolving today.”
Print media is a great way to increase the Chitika’s exposure to a large diversified group of readers.
Sources:
“In Wellesley, Macs Apple of Their Eye”
We have seen it happen not too long ago, people stopped watching their favorite television shows during its regular time, and started viewing them right from their computer. Now, regular web browsing has been replaced by mobile browsing because just like streaming your favorite shows online, it’s easier to view the web right from your phone.
We already know that traffic to your websites via cell phone has already started to surpass web traffic, and here are 3 more reasons why you should not continue to let mobile traffic pass you by.
1. Traffic is has shifted to mobile. I said it above and I’m saying it again, your web traffic has been replaced by mobile, and mobile is NOT the same as web, it needs to be treated differently.
2. Advertisers love mobile. You might love your web traffic, but advertisers love your mobile traffic. Advertisers love the fact that your mobile visitors are more engaged and hence, are willing to pay more. And that is what makes this the most important reason.
3. You don’t need to create a mobile version of your site. You are probably waiting for the mobile version of your site before you can start to think about your mobile traffic, but thousands of Chitika publishers are already monetizing their mobile traffic without having had to
make any changes to their website. GET STARTED NOW.
(Chitika Mobile Ads for non-mobile websites)
Chitika CEO Venkat Kolluri will be speaking at TiECon East this evening on the entrepreneurial process and his inspirations for co-founding Chitika.
For the first time, the conference will feature TiE Stars, our very own charter members (Amar Sawhney, Ash Ashutosh, Asa Kalavade, Venkat Kolluri and Venkat Krishnamurthy ) who will speak about what inspired them to create great companies and value for the community.”
-TiE-Boston
TiECON East brings together great people, be it innovators, investors, or mentors. Networking sessions such as PowerLunch on Friday are what the TiE magic is about. It is indeed a rare opportunity to meet my entrepreneur friends, Jit Saxena and Kedar Gupta amongst others in the charter member circle to discuss and share ideas on your venture.
Tablets are not smartphones. Then again, they’re not home computers, either, and their share of Internet usage is projected to be nearly 4% of all Internet traffic by the end of 2011. Fortunately, we at Chitika already have the solution for web publishers: specialized ads designed specifically for iPad, iPad 2 and Android tablets.
Chitika mobile ads work on all mobile devices, including the iPad 2
Across the Chitika network, tablets and mobile devices make up 15% of publishers’ revenue, and that number is growing by 5% every week.
Thanks to our innovative, class-leading mobile ads, publishers can immediately boost their revenue by 10-20% just by taking advantage of the tablet and mobile traffic they already have.
“With 5% of traffic contributing 15% of our revenue, how could we not put our full weight behind this mobile product?” asks Chitika CEO Venkat Kolluri. “That’s why we made sure our ads work as well on iPads as they do on iPhones. A tablet has the real estate of a laptop and the personal touch of a smartphone, so you have to be very specific in making ads for users of iPads, Xooms, and the next hot tablet to hit the market.”
The effect has been felt immediately: according to our research department, iPad users are clicking on the new ad 76% more than desktop ads.
The tablet ads come several months after the release of our mobile ads, and like the mobile ads, these ads detect what a user is browsing on when they come to a Chitika publisher and automatically transform into the right ad for the device. iPads, iPhones, Android devices, or a home PC; the Chitika ad unit is automatically optimized for any device that hits it.
For more on Chitika Mobile Ads visit http://chitika.com/m
Do you have a Blogger account? If so, inserting your Chitika ad code is now just one click away with our new Blogger widget.
Login to your account and generate your ad code under “Ad Setup“. When finished simply click the “Add to Blogger” button at the bottom of the page:
What do you think of this widget? Should we make more? Let us know by commenting below.
Not yet a Chitika member? Its free, sign up here.
Below is a warm holiday greeting from our newest member of the Chitika Team, the Chitika Map Unit, ads for your local traffic. The Map Unit helped thousands of Chitika publishers earn additional ad revenue this past year. You can look forward to more features & coverage from the Map Unit next year!
From everyone at Chitika, we wish you and yours a joyful, wonderful holiday season.
Chitika, Inc.
1800 West Park Drive
Westboro, MA 01581
Got Questions? (866) 441-7203
Chitika’s new office in Hyderabad, AP, India is now hiring! The many current openings include, Engineers/ Jr. Engineers. (These positions include working with large scale/all forms of internet systems and data).
Minimum requirements for Engineering positions:
About Chitika
Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 3 billion monthly impressions across more than 100,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue.
To inquire about all available positions in Chitika’s Hyderabad branch office | Email: india@chitika.com |
Telephone: +91-40-403-39651
Big news from the awards front, our recently-launched Chitika Mobile Ads are one of three finalists to win the annual DPAC award for Best Mobile Advertising Network Innovation. The winner will be announced on Deceber 9th at the DPAC Awards ceremony in New York. Fingers crossed!
We’d like to thank the Academy… and all of the hard-working engineers who spent weeks locked in the server room with only a bowl of runny gruel every afternoon until they completed the first mobile ad that worked perfectly on non-mobile sites.
Find out more about the Mobile Ad Unit at chitika.com/mobile, and if you’re into digital advertising drama, pick up a ticket and head to the DPAC Awards on December 9th in New York.
As we approach the end of the year, we can surely say that 2010 has been a great year for Chitika’s Research Department. They began in July 2009, and have been very busy analyzing data from Chitika’s publisher network to come up with the latest trends ever since. How do they do it?
By taking a TON of data gathered in Chitika’s network of over 100,000 websites, then analyzing the heck out of it in their crazy labs like mad scientists!.. No probably not, but lots of data crunching for sure.
“[We] can spot trends ranging from operating systems to ad click rates.”
Our studies, headed by research director, Daniel Ruby, have been recognized and featured (and sometimes challenged) in some pretty cool places like SearchEngineLand, Mashable & TechCrunch.
With so many studies published, let’s sit back and reflect on: the top 5 things Chitika’s Research Department has taught us in the past 18 months:
1.) Optimize For Bing.
Now that Bing controls approximately one quarter of the search market, it only makes sense that we think outside the Google = SEO mantra. The end result of ignoring this could be a loss of quite a bit of money for you, especially considering the revenue potential that’s effortlessly tipped in Bings favor.
2.) You Need a Mobile Solution.
Much like the Furby, the mobile traffic wave is coming fast, and apparently before it’s time… because it would appear we are just not ready, with only 4% of domains actually ready for mobile traffic, it’s shockingly true. “Without a targeted site or call-to-action targeted to mobile devices (such as Chitika’s mobile ad unit, which targets mobile traffic on non-mobile sites), mobile traffic is nearly impossible to monetize”, says Research’s Dan Ruby.
3.) Android Is Your Friend.
By carefully taking the feelings of iPhone users into consideration, we concluded that iPhone users are just far less valuable than Andriod users no matter what Apple does.. for now anyways 
4.) Go Local.
The internet isn’t just for finding out what’s going on hundreds or thousands of miles away any longer. Now you can find out what’s going on right outside your door at the pizza place right across your street, with what local advertising has to offer.
In fact, you could most likely get a view of your street as if you were right on the road, without having to get up and look out your window. With this high demand for local information, we found that local searches click on ads 38% more often. Put that in a blender with mobile and you get a staggering 64% more often!
5.) Get That #1 Search Ranking, STAT.
Unfortunately being second best just doesn’t hold a light to being the #1 search listing in Google. Because the difference in CTR being #1 is double the traffic when compared to the second spot.
Personally, my eye always goes first, to the title, then the link. If I don’t see at least 3 key phrases I am looking for, I move on. And I have definitely gone to page 2, even 3 before finding what I really wanted. How do you determine which listing is the one you click on?
For more on our research, please visit Chitika’s Research Department here.
Questions? Requests? Get Daniel Directly: press(at)chitika(dot)com
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