Chitika | Pulse
a weekly data analysis medium for the online marketing industry
Issue VI
Chitika | Pulse Archive
Chitika pioneered interactive ad units in Web 1.0, proving to be a powerful channel for targeting online consumers and qualified buyers. As we head into 2008, Chitika is further persevering to utilize advanced Web 2.0 technologies to power corporate branding.
Chitika is confident that the future success of interactive marketing plans lie in the ability to amplify brands into the new web, paired with the valuable utility of real-time reporting systems.
Today Chitika announces its new innovative Viral Branding Unit (VBU) which harnesses advanced Web 2.0 technologies, that is designed to contain any banner ad or video creative, and promises both qualitative and quantitative comprehensive campaign analysis.
In keeping with Chitika’s 2008 initiatives, eMarketer predicts in a recent report, “that online video advertising holds great promise. The high engagement factor of video, combined with the Internet’s tracking and targeting capabilities, offers a valuable revenue stream for Web publishers and a highly accountable method for brand advertisers to sway the hearts and minds of target audiences.” (IAB)
Leading up to the launch of Chitika | VBU, we issued a survey to learn how our online publishers feel about integrating video ads into their interactive media plan. Out of those polled, 77% reported to be “very interested” in online video ad units, 13% were unsure, and 10% indicated they would not use video ads at this point.
Viral branding opportunities, such as online video ads, ensure good news for publishers and online marketers alike; branding endeavors in Web 2.0 are predicted to drive major increases in online ad spending. In fact, IAB reports that online video ad spending will quadruple in five years. In 2007 rich media and video advertising accounted for roughly $1.5 billion in revenue, or 9% of total overall online ad spending. By 2011, video ad spending is projected to grow to $6.2 billion, accounting for 17% of overall online ad spending.
Powerful branding yields impressive new revenue streams for eCommerce in Web 2.0 and Chitika is thrilled to be on the forefront of this excitement.
About Chitika | Pulse
Chitika | Pulse is a weekly publication that highlights emerging trends in online advertising and merchandising in the blogosphere.
By offering a succinct analysis of online consumer behavior in Chitika’s network, Chitika | Pulse exclusively correlates trends to address a wide range of topics related to online branding, e-commerce, retail in the long tail, and direct merchandising within the blogosphere and social networks.
By Tessa Rudd, Strategic Partnerships Coordinator – Advertising Media Division
