Chitika Introduces eMinimalls, The Advertising Industry’s First Interactive Merchandising Service
eMiniMalls Empowers Web Publishers To Generate Revenue Beyond Banner Advertising
Marlborough, MA – June 20, 2005 – Chitika (www.chitika.com), a leading provider of contextual advertising solutions, today announced the release of eMiniMalls, the advertising industry’s first and only CPC-based intelligent and interactive product merchandising service. eMiniMalls presents Web publishers with an alternative to static Web banner ads by delivering a service that combines online product merchandising, a dynamic recommendation engine and robust comparative shopping information into one solution that provides a more intelligent and rewarding experience to site visitors.
“Online spending is soaring once again, yet web publishers who depend on ad revenue for survival are not benefiting due to ineffective and outdated ad units such as banner ads,” said Venkat Kolluri, chief executive officer and co-founder of Chitika. “eMiniMalls replaces these static ads with a powerful, relevant and customized shopping experience that connects consumers with items catered to their interests and publishers with a valuable revenue stream.”
“We continue to explore ways to further enrich the online experience of our members,” said David Coppins, Vice President, On-Line Mall of Upromise, the country’s largest non-governmental service helping families save for college. “eMiniMalls shows great potential in achieving this goal through its powerful interactive product merchandising service and we expect it will complement our mission of helping families save for a college education.”
In addition to the revenue opportunities generated from its comprehensive merchandising engine, eMiniMalls offers a more informative window shopping experience in which users can browse and learn about products that are dynamically targeted to the content of the site and their interests in particular — all without having to leave the site.
The eMiniMalls dynamic merchandising service includes:
- Targeted product merchandising: Brings products related to site content to the visitor
- Product promotion: Promotes targeted products, not merchants, to the visitor
- Product reviews: Feeds into the consumer demand for more informed buying decisions
- Intelligent product recommendations: Extremely targeted based on related site content
- A comparative shopping experience: Visitors click when they know the Price is Right
- Content and behavior-based feedback loop: Intelligently learns what products are working best for a particular Web site
“Shopping.com is always looking for new and innovative ways to grow its business,” said Josh Wetzel, Director of Business Development, Shopping.com, the leading online comparison shopping service. “Chitika’s eMiniMalls distinguishes itself by delivering a unique solution that creates a contextual product match for publishers, presenting the product that best suits a users needs. We believe that eMiniMalls has the opportunity to capture online merchandising the way AdSense did contextual advertising”
For additional information about eMiniMalls please visit, chitika.com/eminimalls or send an email to info@chitika.com.
