Chitika Blog » bing

SEO Tips for Bing – SMX Interview

Daniel Ruby — Thu, 11 Mar 2010 21:18:20 +0000

Hi, all! I’ve put out a few research studies showing that Bing traffic converts better than Google traffic, and always the response from publishers has been: “Great, now what do I do?” How do you optimize your website to increase your traffic from Bing specifically?

Well, last week I attended SMX West in San Jose, and had the pleasure of meeting and interviewing Sasi Parthasarasy, one of the brilliant minds behind Bing, and asked him just that. Let’s see his response:

Thanks Sasi for your candor, and your advice. You heard the man, folks: secure up those sites, and blow readers away with awesome content!

Chitika Study: Bing Struggling To Win Even IE Users

Daniel Ruby — Tue, 25 Aug 2009 16:29:45 +0000

The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with Internet Explorer, only gets 10.3% of IE users’ searches.

Microsoft has long been known as the king of bundling, with the assumption that bundling creates market share. But now, it seems that crown has moved to Google, the default search engine – and 89.57% of the search market – in Firefox, Safari, and Chrome.

And while Bing has received quite a bit of good reviews, publicity, and advertising, it is still struggling, even with Microsoft Internet Explorer users, falling in at third place on the search rankings behind Google and Yahoo!

Microsoft has a lot of work to do in order to take any significant market share away from Google, but if they use their experience in bundling software, it appears that the opportunity is there to jump up to a majority of users.

The Raw Numbers:

Windows	Google	Yahoo	Bing	AOL	Total Search	%
IE	76,712,986	12,168,239	10,686,158	2,040,240	103,392,630	72.37%
Chrome	4,332,212	10,090	78,240	4,585	4,451,939	3.12%
Firefox	29,731,411	2,530,000	651,709	158,157	33,451,586	23.41%
Safari	768,341	70,801	11,049	1,207	857,436	0.60%
Other	654,419	34,471	9,395	1,303	711,756	0.50%
Total	112,199,369	14,813,601	11,436,551	2,205,492	142,865,347	100.00%
%	78.54%	10.37%	8.01%	1.54%	100.00%

Linux Google Yahoo Bing AOL Total Search %

IE 677 56 3 0 746 0.06%

Chrome 10,909 2 53 0 10,980 0.94%

Firefox 812,169 34,712 7,765 696 861,840 73.43%

Safari 198,586 3,495 451 67 203,994 17.38%

Other 88,193 2,565 772 28 96,201 8.20%

Total 1,110,534 40,830 9,044 791 1,173,761 100.00%

% 94.61% 3.48% 0.77% 0.07% 100.00%

Mac Google Yahoo Bing AOL Total Search %

IE 2,723 191 272 15 3,246 0.02%

Chrome 4,074 4 37 0 4,129 0.02%

Firefox 4,630,253 175,240 52,938 5,746 4,901,368 26.89%

Safari 12,252,530 725,474 152,603 29,885 13,249,869 72.69%

Other 62,850 2,798 534 2,427 69,887 0.38%

Total 16,952,430 903,707 206,384 38,073 18,228,499 100.00%

% 93.00% 4.96% 1.13% 0.21% 100.00%

*The percentages of search don’t add up to 100% because of a small number of Ask.com searches which weren’t included in this table.

Chitika Analysis: Bing Traffic vs. Google and Yahoo!

Daniel Ruby — Fri, 24 Jul 2009 23:39:39 +0000

We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.

As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article, “Are Bing Users Twice As Likely To Click On An Ad Than Google Users?” Enjoy!

Chitika & Bing Getting Along Just Fine

Daniel Ruby — Thu, 18 Jun 2009 19:47:12 +0000

“Bing!” That sound is a brand new search engine (sorry, “Decision Engine”) from Microsoft leaping into the fray and making everyone’s life a little more Microsoft-y. Launched in late May, Bing has started taking searches away from reigning powerhouses Google and Yahoo! – and it works great with Chitika | Premium ads.

As much as we love search, and as much as we live by the power of search engines, you didn’t really think we’d be unable to serve ads to Bing traffic, did you? It’s an exciting new tool that Microsoft hopes will revolutionize the way people search on the Internet. We’re all over that.

Plus, when I went to grab this screenshot, they had a picture of Boston (where Chitika lives) as the main image. It was like fate telling us “Yeah, Chitika and Bing work well together.”

So, if your site is getting traffic from Bing, that’s great – your Chitika | Premium ads will continue to show up and be exactly what your site visitors are searching for.

Linux	Google	Yahoo	Bing	AOL	Total Search	%
IE	677	56	3	0	746	0.06%
Chrome	10,909	2	53	0	10,980	0.94%
Firefox	812,169	34,712	7,765	696	861,840	73.43%
Safari	198,586	3,495	451	67	203,994	17.38%
Other	88,193	2,565	772	28	96,201	8.20%
Total	1,110,534	40,830	9,044	791	1,173,761	100.00%
%	94.61%	3.48%	0.77%	0.07%	100.00%

Mac	Google	Yahoo	Bing	AOL	Total Search	%
IE	2,723	191	272	15	3,246	0.02%
Chrome	4,074	4	37	0	4,129	0.02%
Firefox	4,630,253	175,240	52,938	5,746	4,901,368	26.89%
Safari	12,252,530	725,474	152,603	29,885	13,249,869	72.69%
Other	62,850	2,798	534	2,427	69,887	0.38%
Total	16,952,430	903,707	206,384	38,073	18,228,499	100.00%
%	93.00%	4.96%	1.13%	0.21%	100.00%