Posted by Karla On Apr 20
Update: AllForGirls.net is no longer in relationship with Chitika
A Chitika | Select Success Story
Gao, being a long-time fan of online games, one day decided to start his own online game site. “I noticed girl names were incredibly popular, so I registered domain: AllForGirls.net November 6, 2007”. The website features free online games for girls in which he is able to include his own created games. With the help of his great production team, they often include new games to keep the site fresh and fun.
One year later, Gao started using Chitika ads on the site. He always customized his Chitika ads very nicely to match the color scheme of his very colorful website, and has had a steady income stream from Chitika for 2 years.
Before Chitika launched Select ads at the beginning of last month, Gao along with the remaining Chitika publisher network relied on Chitika Premium (search-targeted ads) for revenue. However, many including Gao were missing out on potential revenue from their non-search traffic.
With the addition of Chitika | Select ads, which display to some non-search traffic (see below for more), AllForGirls.net experienced a 97% increase in revenue. Gao did not have to make any updates to his existing Chitika ad units; if you are using Premium on your site, Select ads will automatically start to display.
So why don’t we display ads 100% of the time for maximum revenue?
User experience plays a major role in the way Chitika chooses to show ads. Striking the right balance between both user experience and revenue, is what we believe to be very important to publishers. While displaying ads 100% of the time can give a publisher a higher revenue, it can have a negative impact on your visitors. This is why Chitika Select ads, will display to your search traffic as well as a “select” portion of your non-search.
The “select” portion of your non-search is the key. How we determine this portion is how we were able to take it a step further using our click-prediction technology. Explaining to a publisher that we don’t just focus on the revenue earning aspect of the spectrum is what makes Chitika different; we are the only advertising network to provide this technology. You can read more on this here.
Are Chitika Select ads on my site(s)?
We have been rolling out Select ads slowly across the Chitika Network. Once Select ads start to appear on your site, you will see an increase in impressions as well as a new Select/Premium comparison stats graph when you login.
Submit your testimonial or story to be featured here.
Posted by Karla On Jan 20
Isabel Isidro and her husband, Nach Maravilla, reached what Isidro calls a “turning point” for their website, PowerHomeBiz.com, in the summer of 2009. That’s when they found out about Chitika’s newest ad unit, the Mega Unit – an ad unit that would go on to increase their site revenues by 450% in the first month alone. We sat down and spoke with Isidro about her experiences as a web publisher, on running Chitika ads, and on how their earnings have been impacted over the past six months.
How did PowerHomeBiz.com get started?
“We started PowerHomeBiz.com in December 1999. We saw the tremendous growth potential of the Web and knew that we wanted to start an online business. We both were scammed by work at home business opportunities advertised in magazines, and we knew that there is a huge market of people out there looking for ways to earn money from their homes. We decided to start an information resource site to help people start, run and manage a home-based business the legitimate way.”
Do you currently own any other websites?
“We have since added two other sites to our network – WomenHomeBusiness.com for women entrepreneurs; as well as Learning from the Big Boys showcasing lessons that small businesses can learn from big businesses.”
What were your first experiences with online advertising?
“We tried several CPM ad networks, but we’ve always been so disappointed with the earnings. While our traffic increased through the years, our income from these ad networks stayed at the same negligible levels – even after giving them prime “real estate” in our site.
Our mistake was in assuming that Chitika will perform just like the CPM ad networks we have joined. We joined Chitika in 2005, and we basically didn’t expect anything from it. We just joined Chitika, and promptly forgot about it. We barely displayed the Chitika ads, and if we did, we placed it in less visible pages and in less visible part of the page. As a result, income from Chitika was negligible.”
..the way Chitika emphasized that their product is compatible with Google AdSense caught our attention.”
“We were doing extremely well with Google AdSense and direct ad sales at the time we joined Chitika, and all our premium real estate were given to AdSense and to our own direct advertisers. There was no question as to which ad network we should be focusing on and giving our prime real estate.
We started thinking about Chitika when Chitika Premium was announced. Our main priority has always been Google AdSense, but the way Chitika emphasized that their product is compatible with Google AdSense caught our attention. We already know from our experience with Google Adsense that our visitors are highly responsive to ads. Plus, PowerHomeBiz.com receives a huge amount of search engine traffic. Still, Chitika remained in the backburner.”
So what changed your mind about keeping Chitika in low prominent placements?
“The turning point was when a Chitika email newsletter announced the availability of the Mega Units 500×250 and 550×250 in the summer of 2009. The newsletter also demonstrated the best practices for these new ad units, again emphasizing that these ad units are compatible with AdSense and how these units could work with AdSense on a page. I think that was the first newsletter from Chitika that I really paid attention to and read.”
The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages!”
“After reading the newsletter, we implemented the Mega Units at the bottom of a few articles to test it out. We were greatly pleased with the results. The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages! We knew that the time of ignoring Chitika was over. We are now in the process of adding the Mega Unit in all our pages.
We’re looking forward this year to seeing Chitika become a major revenue source for PowerHomeBiz.com. And we’re off to a great start – for the first half of January 2010, our unaudited earnings is already equal to what we earned from 2005 to 2008!”
Would you like to be featured as Chitika’s next Success Story? Contact us here.
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Posted by Karla On Dec 5
Chitika publisher Jean Harris of PopularWealth.com has been a computer fanatic since 1982 when he wrote his first program on his first machine, the Vic-20. He’s been an owner/webmaster & a designer of content-based websites since launching his first business in 1997. Starting to blog in 2007, he found it to be a challenge because he was used to digging into code & sharing statistics, not sharing his personal view on things, but found it to be a lot of fun.
Jean soon decided to take the “next step” and start using affiliate programs like Chitika to monetize the traffic to his site and earn revenue.
TESTING
“I’ve tried every major affiliate ad network and service as well as most of the second tier or smaller services. I’ve been disappointed a few times and pleasantly surprised a few others. Chitika Premium has been a most welcome surprise,” says Jean.
Jean, being the “techie” that he is, likes to test and re-test every line of code on his sites for maximum results. So when he started using Chitika Premium one month ago he found it to be easier than he thought. He notes, “using the Premium code has been the best no-brainer move I’ve ever made online.”
RESULTS
“My CTR reached 4.60% and eCPM peaked at 7x average AdSense levels. Which is why I feel that Chitika is in a group all it’s own, it can’t be compared to other services because of its unique delivery approach,” says Jean
The ‘unique delivery approach’ Jean is referring to is how Chitika Premium ads are ONLY displayed to his search engine traffic; which means his regular readers are not bothered by any additional ads. He notes “it doesn’t scare off the regulars while at the same time it helps search visitors a great deal. It’s a win-win-win situation.”
He believes that Premium gives the freedom to help visitors find what they want instead of forcing them to see what he wants, “this is key moving forward and Chitika Premium fits that mold perfectly”, he adds.
You can read more about Jean’s success using Chitika | Premium on his PopularWealth blog here.
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